5 Checklist You Need to Know before Recruiting a Creative Advertising Agency Surabaya
In the digital marketing era, where the majority of advertisements are presented on social media and other digital platforms, creative advertising is a fresh and innovative marketing approach. With an interesting and unique method, creative advertising tries to break through the frenzy and attract the audience’s attention. Therefore, it is no surprise that today there exist creative advertising agency in Surabaya that offer various services for businesses that wish to elevate their promotion range.
Different from conventional advertising, creative advertising is much more than merely promoting a product or service. This advertising tells a story, creates experience, and builds a strong brand image in customers’ minds. The scope of creative advertising does not stop only in the digital world, but it can also utilize various media, including printing and billboards, to deliver a meaningful message.
In the sea of creative advertising agency Surabaya that have their own advantages, as a business person, you have to look closely at which creative advertising agency Surabaya is appropriate for the vision and mission you wish to deliver to the audience and also for your budget.
Here we share the checklist points you should know before deciding to recruit creative advertising agency Surabaya to work on your business advertisements:
1. Innovation and Originality
Innovation is the heart of creative advertising. Advertising agency that provides this service must find new methods to attract attention and leave deep, meaningful impressions to the audience. By utilizing the newest technologies and unconventional approach, creative advertising should always look unique and attractive in the sea of advertisements that the society consumes everyday.
2. Interesting Storytelling
Interesting story plot and way of telling are key to creative advertising. Not merely to showcase the product’s feature, creative advertising invites the audience to be involved in the story being presented. With storytelling, brands can deliver a deeper and more impactful message that is imprinted on the audience’s heart.
3. Captivating Visual Attraction
Creative advertising pays really close attention to visual elements. With a highly aesthetic and interesting visual, advertisements should create a deep impression and make the message delivered easy to understand.
Not having to go to the capital, creative advertising agency Surabaya now has the qualified capability. One of the creative advertising agencies in Surabaya that has quality visual presentation is IGB Media.
4. Approach that Revolves around Target Audience
A professional creative advertising agency does not target the audience carelessly. They use a more personal approach by tailoring the message and visual of the advertisement to the audience’s characteristics. That way, the message delivered will hit the right mark and be easy to understand.
5. Clear Metric Measurement
Creativity is key, but data is like a compass. To know how successful an advertisement is, we need to measure various metrics, namely how many people are involved, how many click on the advertisement, and finally how many purchase the product or service we offer. With this data, we can always improve our advertising strategy.
As a creative advertising agency that has been in the industry for almost a decade, IGB Media, has a highly experienced production team, professionals for branding, advertising, and production house since 2017. Our experience in branding and video production in Surabaya has brought us to meet both national and international business clients to help them craft effective and smart branding strategies. Focusing on branding and creative advertising, IGB Media, is committed to providing the best service to maximize company potential by utilizing the right creative advertising platform.
If you are in need of a company that offers production house services in Surabaya with one-stop service, including branding strategy, graphic design, videography, photography, aerial drone cinematography, and social media management, please reach out to us, IGB Media. We will gladly help you elevate your business engagement and reach like never before.
