Branding 101: Understanding the Difference of Marketing vs Sales vs Branding in Surabaya
We often come across the term marketing, sales, and branding in the business world in Surabaya. Business people frequently get mixed up with the terms when it comes to branding in Surabaya. The terms are indeed interrelated, but they each have their part and focus. Thus, what exactly are the differences among the three?
Marketing: Reaching and Attracting
Marketing is a broad activity that includes every effort to introduce a product or service to a bigger market. The main goal of marketing is to raise brand awareness, attract consumers, and, in the end, increase market share.
Marketing activities include:
- Market research: Identifying consumers’ needs and demands.
- Product planning: Developing products or services that correspond to the market.
- Promotion: Doing promotion activities, namely advertisement, discount, and events.
- Distribution: Choosing the effective modes of distribution.
Sales: Changing Interest into Sale
Sales focus more on the direct action to sell a product or service to consumers. They, who work as sales people, interact directly with potential customers, giving product information, answering questions and convincing them to make a purchase.
Main goals of sales include:
- Achieving target sales: Meeting the determined sales quota.
- Building a relationship with customers: Building a long-term relationship with customers.
- Handling objections: Taking care of any rejection or doubt from customers.
Branding: Building a Strong Identity
Branding is a process of building a unique identity of a product or company. Branding aims to create positive perceptions from customers so they can easily differentiate your product or service from competitors’.
Branding cannot be formulated carelessly because it is a form of long-term ‘investment’ to a business. Therefore, many businesses feature branding consultants in Surabaya to help them compose various important elements in branding and craft them into a unity that reflects the business’ branding.
Crucial elements in branding include:
- Brand name: Names that are easy to remember and relevant to the product or service.
- Logo: Visual symbol representing the brand.
- Slogan: Short sentences that are easy to remember and reflect the brand’s values.
- Brand value: The underlying principle and beliefs of the brand.
The Connection Among Marketing, Sales, and Branding
These three elements are interrelated and support one another. Strong branding will facilitate marketing and sales effort. Effective marketing will raise brand awareness and attract potential customers, hence simplifying sales’ job. Meanwhile, successful sales will provide a solid proof of the brand’s value and strengthen the brand’s position in the market.
For example:
- Apple: Apple is known for innovation, elegant design, and seamless user experience. This strong branding is supported by creative marketing campaigns and a broad sales network.
- Coca-Cola: Coca-Cola successfully built a very strong brand by associating their products with happiness and friendship. Iconic marketing campaigns and even distributions have made Coca-Cola one of the most enjoyed drinks in the world.
Understanding the difference among marketing, sales, and branding is crucial for every business who is currently building their brandings in Surabaya or nationally. By combining the three elements effectively, you can build a successful and sustainable business.
As a branding company that has been in the industry for almost a decade, IGB Media, has a highly experienced production team, professionals for branding, advertising, and production house since 2017. Our experience in branding and video production in Surabaya has brought us to meet both national and international business clients to help them craft effective and smart branding strategies. Focusing on branding and creative advertising, IGB Media, is committed to providing the best service to maximize company potential by utilizing the right creative advertising platform.
If you are in need of a company that offers production house services in Surabaya with one-stop service, including branding strategy, graphic design, videography, photography, aerial drone cinematography, and social media management, please reach out to us, IGB Media. We will gladly help you elevate your business engagement and reach like never before.
