The 17th Global Brand Conference, an Academy of Marketing’s leading academic conference on branding worldwide, will be hosted by Edinburgh Napier University, at the Edinburgh International Conference Centre on 22 – 24 April 2024. The conference brings together top branding experts around the world to discuss and advance the state of play in branding research, theory, and application. The theme of the 17th Global Brand Conference is Conscientious Brands: Making Sustainability and Responsibility Work. IGB Media is pleased to become one of the official sponsors. We are trusted to design the conference’s branding logo and graphic works.