The digital era is growing very rapidly. This certainly has an impact on various aspects of life, one of which is the use of digital media as a medium to promote a company. In order not to be drowned by the times, companies must keep up with the development of the digital world. In this case, companies can use social media or other digital media to promote their companies, one of which is by creating a website and video company profile.
The company profile website will help the company in explaining company-related information to avoid any misinformation related to the company. Not only that, by creating a company profile website there are many benefits that can be obtained, including:
- As a means of corporate presence in the digital world.
- As a medium to explain the vision and mission of the company, the history, and the development of the company.
- As a medium to build a trusted corporate image and implement digital marketing of the company’s products.
- As a medium of information to the public such as events, products, and so on.
- As a medium of communication between the company and the community and the media to cooperate.
- It can open up a new wider market.
In addition to creating a website, the existence of a video company profile will also greatly help the company in creating a good, quality, and reliable image in the eyes of the public. Here’s the importance of creating a company profile video:
- Help people get to know the company
People tend to understand a brand more easily in visual form. A video company profile can help people to more easily know, know, and understand a company.
- Can cover the company’s shortcomings
Less than perfect business products can be covered by shortcomings with a company profile video because the video can explain the advantages of the product.
- Effective and efficient marketing tools
Video company profiles can provide a lot of information in a short time and can be accessed anywhere and anytime so that the company can be known by the public.
- Can build an image
With the video company profile, the public will assume that the company is reliable and qualified because in the video there are explanations related to the company that is easily understood by the public.
From the above explanation, it can be concluded that the website and video company profile will help the company in promoting the company’s brand or products. Especially if the website and video company profile is made creatively and interestingly it will attract the attention of the public so that it will create a wider market.