Creative Advertising Surabaya 101: Understanding Comparative Advertising

Creative Advertising Surabaya 101: Understanding Comparative Advertising


As a business owner, you naturally want your brand to stand out more than similar competitors. Your brand likely has advantages over others, and you want to highlight those strengths to the public. One of the strategies widely used in creative advertising Surabaya is
comparative advertising.

In this article, as a company specializing in creative advertising Surabaya for nearly a decade, we will delve into what comparative advertising is and explore its pros and cons.

What is Comparative Advertising?
According to HubSpot, comparative advertising is a marketing tactic that helps boost brand awareness by comparing products or services to competitors. Typically, comparative advertising highlights the strengths of a product directly. While this strategy can effectively capture attention, it also comes with various pros and cons.

Advantages of Comparative Advertising

  1. Increasing Brand Awareness
    By comparing your product to others, you can boost your brand’s visibility. Consumers who were previously unaware of your brand may become curious and decide to try your product.

  2. Highlighting Product Advantages
    Comparative advertising allows your brand to showcase better features or prices compared to competitors. This can help consumers make more informed decisions.

  3. Sparking Discussion
    Advertisements comparing two brands often spark discussions, whether on social media or among consumers. This can be a significant advantage if the discussions have a positive impact on your brand.

Disadvantages of Comparative Advertising

  1. Violating Advertising Ethics
    Unfair or misleading comparisons can lead to legal action from competitors. Many countries have strict regulations regarding comparative advertising. In Indonesia, this is outlined in the Indonesian Advertising Ethics Code.

  2. Damaging Reputation
    If not done carefully, comparative advertising can come across as aggressive or unprofessional. This can harm your brand’s reputation, especially if the audience feels the ad is too hostile toward competitors.

  3. Confusing Consumers
    Excessive comparisons can confuse consumers, particularly if the ads are unclear or contain claims that are not entirely verifiable. Consumers may lose trust in both brands being compared.

Globally, comparative advertising is a fascinating topic, as major brands often take bold approaches with this strategy. Examples include Apple versus Microsoft, Coca-Cola versus Pepsi, or McDonald’s versus Burger King. In Indonesia, however, particularly among creative advertising players in Surabaya, there is a tendency to be more cautious with comparative advertising, especially when it comes to explicitly mentioning competitors’ names or brand identities.

If you are interested in creating comparative advertisements, it is advisable to work with a creative advertising agency that has extensive experience and high credibility.

As a creative advertising agency that has been in the industry for almost a decade, IGB Media, has a highly experienced production team, professionals for branding, advertising, and production house since 2017. Our experience in branding and video production in Surabaya has brought us to meet both national and international business clients to help them craft effective and smart branding strategies. Focusing on branding and creative advertising, IGB Media, is committed to providing the best service to maximize company potential by utilizing the right creative advertising platform.

If you are in need of a company that offers production house services in Surabaya with one-stop service, including branding strategy, graphic design, videography, photography, aerial drone cinematography, and social media management, please reach out to us, IGB Media. We will gladly help you elevate your business engagement and reach like never before.

Source: https://blog.hubspot.com/marketing/comparative-advertising