Branding Strategy in Surabaya Through CSR, is it Effective?
Corporate Social Responsibility (CSR) has become a popular strategy in various companies all around the world to improve and fix their image. In cities like Surabaya, a big business center in Indonesia, CSR is used many times as a tool to strengthen relationships with the society. However, how effective is CSR as a branding strategy in Surabaya?
What is CSR and Why is it Important for Companies?
CSR involves corporate initiatives that are aimed to leave a positive impact on society/communities, environment, and local economies. In the big cities, like Surabaya, the society is becoming more aware of the corporate’s roles on social and environmental aspects. They pay attention not only to the products and services, but also to how the company contributes to improving the life of the society.
CSR can be realized in the forms of:
- Education program and training for local communities.
- Public infrastructure development.
- Sustainable environmental program.
- Support of local micro/small/medium enterprises (MSMEs)
These initiatives will help companies build a good branding in Surabaya, as well as attract consumer’s interest, investors, and business partners.
CSR and its Impact on Branding
In Surabaya, a place full of business competitions, companies that successfully show social commitment will eventually acquire the consumer’s sympathy and loyalty, especially for Millennials and Gen-Zs. Today, consumers prefer companies that are socially and environmentally responsible.
Branding through CSR allows companies to interact with their audience through real actions, not merely promotion or advertisement. Successful CSR programs will create emotional bonds with the society, hence strengthening the brand’s image.
CSR Case Study in Surabaya
Telecommunication and Education Company
A big telecommunication company carries out a CSR branding program in Surabaya by providing free Internet access to schools in outermost areas. This raises the society’s awareness of their brand while showing their commitment to education and evenly-widespread technology access.
Retail and Environment Company
A reputable retail company also carries out a CSR branding activity in Surabaya with a reforestation and waste management program. The program collaborates with local communities to plant trees in areas that are prone to flooding, as well as create the company image as an entity that cares about the environment.
CSR can be an effective branding strategy in Surabaya if it is relevant to the society’s needs, consistent, and well-communicated. With the right closure, CSR will not only fix a company’s image, but also leave a positive impact on local society. In the midst of hard-fought business competition, companies that prioritize social responsibility will have more potential to win over consumer’s hearts and build a stronger brand.
As a branding company that has been in the industry for almost a decade, IGB Media, has a highly experienced production team, professionals for branding, advertising, and production house since 2017. Our experience in branding and video production in Surabaya has brought us to meet both national and international business clients to help them craft effective and smart branding strategies. Focusing on branding and creative advertising, IGB Media, is committed to providing the best service to maximize company potential by utilizing the right creative advertising platform.
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